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S anaz Doost INC is a timeless & modern jewelry brand founded by designer Sanaz Doost in Toronto, Canada. Sanaz Doost specialises in creating meaningful, bold and eye-catching wearable art pieces for extraordinary people. As a jewelry designer, Sanaz Doost is an expert in pairing form and function into beautiful pieces that are meant to last forever. She gets inspiration from ancient art, culture and architecture and designs all of her pieces in 18k solid gold, which is her preferred medium to work with as it is timeless, elegant, recyclable and made to last forever and can pass through generations. Care and attention to detail can be seen in all of her pieces, each one with a unique meaningful story and elements to compliment the wearer and add sparkle and flair to any outfit.

Sanaz Doost is so passionate about each of her designs that she commits to wearing them for 1 or 2 months. She did it to make sure they are ergonomic, lightweight, and feel soft & suitable in every situation. only adding them to her collection for people to purchase if they exceed her expectations in all areas. This rigorous process ensures that every piece will stand the test of time. Also, be passed down from generation to generation, a beautiful token of today’s jewelry landscape.

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Philosophy

Prior to calling Toronto home, Sanaz was a global nomad, traveling all over the world and collecting inspiration for her designs. She found her freedom through travel and left Iran aged 18 in 2006 and kept going. That was the beginning of the birth of her ingenious art jewelry and design career.

While traveling around the world she explored formal education, first by studying Industrial Design. While training to become an Industrial Designer, Sanaz fell in love with unraveling how jewelry pieces can properly fit wearers. This was her newfound obsession. In 2007, she took this obsession further by taking metalsmithing courses. So, These courses taught her how to create jewelry by manipulating metals with heat, a wide variety of tools, and finishing techniques. She has always been a curious learner. Her curiosity motivated her to study photography. Philosophy of arts and also earned a degree in Jewelry Arts from George Brown College of Toronto, Canada.

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Art & Design

Rich academic background in art & design, and knowledge of metalsmithing has allowed Sanaz Doost to develop an unmatched understanding of art jewelry’s latent qualities. As a designer, She is immune to technical constraints and as an artist, she constantly challenges herself to align her outputs with her daring creative ideas; her multiple international design awards prove these. However, Sanaz abandoned her global nomad lifestyle to launch her Toronto-based studio to fulfill her dream. Dream of creating art jewelry that synthesizes elegant design with choice quality.

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My Goal

On the other hand, Sanaz is a superwoman, but without kryptonite. She is immune to technical constraints. As an artist, she constantly challenges herself to align her outputs with her daring creative ideas. Her multiple international design awards prove these.  However, Sanaz abandoned her global nomad lifestyle to launch her Toronto-based studio. After that, She fulfilled her dream of creating art jewelry that synthesizes elegant design with choice quality. The studio doubles up as a private showroom, meaning customers can browse and try on the jewellery on display whilst seeing the process of jewelry making.

Above all, In pursuit of boldness and ipseity, Sanaz creates designs that find a middle ground between classic and contemporary, stock and sparse. Her works are done exclusively with 18K solid gold with ethically sourced gemstones and there’s a unique story & meaning behind each of her jewelry pieces.

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